Augmented Reality is what we call an augmented (or extended) view of a real image or environment, generated usually through a smart device such as a phone or tablet which, using the camera function and the image reproduced on the screen, adds superimposed images, animations, or simply information, according to the targets set in the application.
For example, with AR, a company could create a bespoke app that would recognise their company logo or icon as a target, so that when any device hovered over this image with their camera, they would automatically be shown the contact details, an image, or even a video advertisement for the company on their screen.
At Intellicore we think this is such a good idea that we have joined forces with Creative Core to develop our own AR app, which is ready to be customized to fit the needs of any customer. As well as information, images, and videos, we can also build in animations, games, 3D objects, etc. The possibilities are endless!
Augmented Reality apps are definitely the next big thing in the technological world, and many companies have already contacted us to get their own... Will you be the next?