What makes people leave a website? Getting people to visit your website is hard enough, getting them to stay on it is even harder! Below are some design tips to top your visitors from bouncing off.
If your page is taking ages to load, many people are likely to move on before they've even had a chance to see what you have to offer, or will quickly become frustrated. Ask a good web developer to optimise your site.
There is nothing more unhelpful than confusing navigation. Keep it logical and intuitive, and make sure your navigation elements are grouped together.
Too many adverts:
Bombarding your users with adverts will make them angry and will make your website look unprofessional. If you need to have ads on your page, make sure they are discreet and unobtrusive.
Unclear content structure:
Approximately 50% of sales are lost because visitors can't find the info they're looking for. Make sure elements like contact details are always visible, and other content is grouped logically. Adding a search bar can also be very helpful, but make sure it works!
Automated Audio & Video:
Pop-up videos and obtrusive audio can very quickly drive visitors away from your site. If you need to highlight this content, place it on your landing page, but don't force your visitors to watch/listen to something.
Registered users only:
Forced registration to see content often makes a visitor opt for a different site. Avoid any type of barrier between you and your visitors and if necessary, give them a free taster of what they're signing up for.
In design "less is more", but simplicity doesn't mean dullness! Minimal design can be very successful and attractive if done properly. Good design can convince your visitors of quality service; bad design can do just the opposite! If you can, hire a designer.
Make sure your text is not illegible or confusing. Keep the number of fonts to a minimum, and avoid use of bright abrasive colours on your text. Finally, very important,use your spell-checker!
If the content on your page is not updated frequently you will loose credibility and relevance. Keeping your content fresh -using a blog, for example- will add value to your site and get you a higher ranking on search engines.